Over the past couple of decades, the internet platform has become the most prominent way in which both individuals and enterprise interact on a daily basis, to conduct social and business activities. In reaction to this, companies have proactivity been utilising this established channel to garner new connections both domestically, and internationally.
In order to achieve this, a complete online marketing solution needs to be implemented. With the following facets; SEM, SEO, Remarketing, Website Functionality and Company Data.
SEM or Search Engine Marketing is a fast acting facility which allows companies to use the most reactive keywords in their respective markets to gain maximum attention. As the consumer side market behaviour evolves, companies are able to adapt their keyword allocation without changing physical content on their site or build time consuming links for new keywords. Through this application, our clients are able to constantly cast the widest consumer net.
SEO or Search Engine Optimisation is the organic search ranking on search engines such as Google. Despite the initial set up time and cost to effectively optimise relevant keywords, once the project is complete, the keywords are fully optimised naturally without further monetary investment. In the long term SEO is a cost effective channel to ensure web presence exposure for the most commonly searched terms in respective fields.
Remarketing is a tool which advertises companies when the user has in the past navigated off site, with the goal of encouraging potential consumers to revisit the companies site. From a psychological perspective, this is especially a powerful application to increase brand awareness and relating companies to the products they provide to consumers.
Website Functionality is key to providing a fluid and user friendly experience for potential consumers. An attractive and simple to navigate website has been proven to encourage positive interactive and enquiries by consumers. Company Data allows our clients to monitor the specific consumers that are accessing their online presence from all regions that they are active in. Enabling companies to target their consumers proactivity if the consumers themselves do not make an enquiry to our clients as a result of their website visit.