Please find below a selection of Business to Business clients that have agreed to publish results that are specific to the campaign we are running for them. If you have any questions concerning these editorials please feel free to email email@example.com
Company : 7layers
7Layers, a leading, international group of engineering & test centers for the wireless industries, provides services and tools under the slogan "testing for a smarter world".www.7Layers.com
To improve the number of visitors for the newly launched 7Layers website with special focus on the Asian market which is of continuously growing importance for the 7Layers business.
Due to the highly specialized B2B sector the company is working in, it is of the outmost importance to the success of the campaign, that keywords and adword texts are closely monitored and adapted to the interest of potential customers.
Since the search behavior of potential customers in Asia is changing from using English key words to using their local language, it was found necessary to establish adverts and search phrases also in the Chinese and Korean language.
7Layers has used Visiontrade's services for both its English advertising campaign and its Korean and Chinese campaign for more than 12 month now.
The campaign was not entirely straightforward due to the highly specialized search phrases the market is looking for, but with the support of Visiontrade, their analytical skills and experience we managed to increase the number of visitors to our website and the time they are spending reading about our services. There is still room for improvement but we feel that with the continuous support of Visiontrade we are now on the right track.
Fujitsu Semiconductor Europe is a leading supplier of semiconductor products and advanced system solutions to the automotive, digital TV, mobile telephony, networking and industrial markets. The website to be marketed is http://emea.fujitsu.com/semiconductor
Fujitsu Semiconductor Europe GmbH (FSEU) is a major supplier of semiconductor solutions, working on high profile projects. This means our main objectives are clearly to bring awareness to this website from Google trying by way of keyword engineering to make them as relevant as possible.
Internationally, Fujitsu Semiconductor Europe can be recognized from these projects so the challenge is to maintain and not compromise the corporate identity they enjoy but keyword engineer interest from Google to landing pages inside their website.
Fujitsu Semiconductor Europe is a new client for Visiontrade, so consistent statistical data is crucial in identifying early trends from keyword results.
Over the past year, Fujitsu Semiconductor Europe can confirm an increasing click through rate during the campaign, because most keywords are placed in multiple adgroups so that they attract a relevant click.
Visiontrade has secured thousands of visitor’s to the homepage as well as deep links ensuring the clicks have been linked individually to specific landing pages therefore increasing the relevancy from the interest obtained.
On our statistics we can see many clicks internationally, so once cross checked with the webmaster, confirmation of inquiry from those markets have been identified.
Fujitsu Semiconductor Europe can confirm that Visontrade has improved the interest gained from Google and is working as a successful partnership.
Company : Linde Hydraulics
Linde Hydraulics is a leading manufacturer of quality Hydraulics machinery and equipment. The website to service is www.linde-hydraulics.com
Our instruction is to provide Linde Hydraulics with a search engine marketing package through Google that will bring interested visitors to the homepage from various Google domains such as Google.com.it.fr.de.co.uk and so on.
Targeted keywords and phrases will be used to engineer links to the product pages to ensure relevant clicks are secured.
As Linde Hydraulics is an international provider we have been instructed to focus on the German and English languages and attract potential buyers using various Google pages such as .de.com.at.it.co.uk in the subsequent individual domains.
Careful monitoring and adjustment of keywords is essential to engineer a set that allows Google to improve the quality score and obtain more clicks for the same budget even though Google’s prices generally increase rather than decrease.
After working with Linde Hydraulics for 4 years we can confirm the quality score has improved so we are getting more clicks for the same budget.
We have secured thousands of visitors and have made changes to the campaign to engineer more relevancy throughout the campaign.
Linde Hydraulics can confirm they have acknowledged further clicks on the homepage and as they have been a long term client of Visiontrade are satisfied with the work we are doing for them in the German and English languages.
To move forward we are engineering targeted clicks to identify particular interest to
specific web pages such as product/agent pages for specific exposure from Google.
Company : Metabo
Leading manufacturer of professional power tools and accessories.www.metabo.de
To provide www.metabo.de with a search engine marketing project in German and recent instructed languages of Swiss German, English and French.
Metabo wants to ensure the most relevant clicks possible and increase the number of clicks for the budget spent which is done through specific keyword engineering.
For Metabo it’s vital that Google first page placement is achieved and so the quality score can be improved during the campaign.
To build a long term relationship confidence through relevant inquiry is the prime objective which first must be tracked by clicks
Metabo can confirm after working with Visiontrade a significant number of clicks have been achieved through Google in German, which has been verified by the web teams at Metabo from the PPC tracking feature on their analytics.
The clicks through rate and quality score over the 1 year’s have been improving.
After less than 1 year of working with Visiontrade extra investment has been placed for 3 additional languages.
Metabowerke is satisfied with the work Visiontrade has done so far and is carefully monitoring the campaigns.
Company : KMT WATERJET
KMT WATERJET is a worldwide distributor of water jet technology and is a leader in providing this in the market today. The website to be marketed http://www.kmt-waterjet.de/
To provide KMT WATERJET with a search engine marketing project through Google AdWords. This specifically to provide direct traffic to their WebPages from specific keywords that relate to the manufacturing technology they provide.
Most importantly to maintain page 1 position on various international Google pages
that KMT wish to gain more interest from.
Google measures performance by a click through rate mechanism of which KMT are keen to improve on from their own webmaster's activities. A higher click through rate is crucial in achieving relevant interest from prospective buyers.
KMT can confirm that after working with Visiontrade for the first year a considerable improvement was secured with a higher click through rate obtained.
A higher click through rate measures the relevancy of prospective buyers clicking through To the landing pages that describe KMT's products and solutions.
A multi language project has now been secured with KMT duplicating this effort into new territories working with its European partner’s. Most crucially Visiontrade has identified the exact keywords and derivatives of these keywords in order to continually improve the "relevant" interest that is being driven towards KMT WATERJET.
To provide Roweko relevant exposure on the Google search engine's internationally to increase awareness,inquiry, and lead to sales orders.
We knew this company would be a particular challenge due the specialised nature of their products.
To monitor the campaign and instruct changes that will provide a range of keyword's that attract relevant interest from potential buyers in the specific markets chosen by the management at Roweko Gmbh.
Visiontrade created many adverts and deep links so that specific product pages were advertised in order to try and lead to buyer's contacting Roweko.RESULT
After a 12 month period of trial and error through keyword engineering and various changes to the campaign, Roweko can confirm that they are receiving relevant inquiry through its activities with Visiontrade.
Specifically the Director Mr Michael Selle has recently stated that orders from France have come from this instruction.
Roweko can also confirm inquiry coming from the domestic German market and is directly related from its Google marketing activities.
We have learnt from working with Roweko that persistence in the Google arena is crucial. The reason for this is that time needs to be spent in some cases and Google marketing is not an overnight solution.
The result for this particular company took time to evolve to a set of keywords that provided significant interest and we are pleased due to the specialised nature of these companies products.
To provide this Swiss manufacturer with search engine marketing. After 4 years of working with Schurter the main aim is to improve the number of click's and increase the click through rate from the budget we have to drawdown from.
Most importantly to achieve this, specific adverts and deep links that lead a potential buyer to the specific landing page's have been set up over the past 4 year's.
Also as Schurter has a fully functioning e-commerce platform where buyer's can click on the online store and make direct purchases,Visiontrade has been tracking some of these transactions which are a direct result of the Google submissions.
To analyse and provide detailed statistics of results monthly and report this alongside results of conversions from the online store.
Visiontrade is an existing partner of Schurter AG and has improved the click through rate over the past 4 years.
Thousands of targeted clicks are secured every month to the appropriate landing pages within the website; www.schurter.ch . After 2 years of working with Schurter increased investment was instructed in new markets that Schurter have been focusing on internationally.
Consistent conversion's are being won from the e-commerce store on a regular basis and reported monthly.
The main challenge that remains is to have increased relevancy and more clicks for the same budget as we improve our quality score.
Schurter can confirm a successful collaboration between our two companies and we hope these manifests in the results that are being achieved.
To provide www.insed.de with interest from the German language/exposure invariably the domestic market which this company requested a year ago. Insed operates in a competitive market domestically and internationally so to place the website on page 1 of Google consistently is the imminent challenge for the initial 12 month project.
Visiontrade within a limited budget has to ensure that the exposure (each click) is as relevant as possible as some keywords are premium prices and therefore need's a targeted geographical placement.
Consistent monitoring and statistical reporting is essential to learn from successful keywords and expressions to further strengthen the campaign over the year.RESULT
Visiontrade can confirm after working with Insed for 1 year increased investment has been placed for year 2.
Alongside the German campaign Visiontrade is now working on a English language project. Thousands of targeted clicks for German were secured and inquiry received with an outstanding click through rate obtained.
The challenge this year is to ensure that the English language is successful and quantifiable results can be measured through increased sales/inquiry or international interest being won or negotiated with.
Burgsmueller is a manufacturer of wear parts for plastic processing machines and a solution provider of whirling and milling technology.
To provide www.Burgsmueller.de with a search engine marketing project in four languages to be advertised internationally.
To achieve relevant inquiry and sales for the existing products and to gain significantly more exposure on the website from Google.
As this is a long term client improvements in the click through rate and clicks need to be achieved from the same budget available every year.
On top of the standard statistics Visiontrade provide advanced data through Google analytics as the webmaster is not in house and so the client requires this from Visiontrade ltd.RESULT
Burgsmueller can confirm after working with Visiontrade significant clicks have been achieved through Google for English and German in year’s 1 + 2.
The clickthrough rate and quality score over the 4 year’s have improved which provides inquiry for the products they manufacture.
Inquiry can be tracked directly from the ppc clicks secured from the Google submissions.
After 3 years of working with Visiontrade extra investment has been placed for 2 extra languages in order to begin generating interest in markets of importance to Burgsmueller.
Consistent monitoring and evaluation procedures are set in place to improve the overall performance and maximise the budget being spent.
To provide Ortlieb with a SEM marketing solution that can improve the procedure they already had in place with their in house team, for the German language.
To essentially take over the SEM from them by analysing and working on the keyword and Geographic engineering from their own Google interface and implement crucial changes and adjustments in order to increase relevancy (click through rate) and so gain better quality inquiry from the investment placed.
To report these changes to the International marketing manager of Ortlieb in a short time period, within the first year.RESULT
Ortlieb can confirm that after working with Visiontrade an increase of over 1.85% has been achieved in the click through rate and so the number of relevant visitor's in proportion to budget spent for German.
Ortlieb has recently placed increased investment for the English language in order to gain a firmer position on Google to increase their International exposure.
We will report back to you these results as we are still in the position of working on the English campaign and studying which keywords work and which need to be changed in order to evolve a set of expressions that lead to relevant search’s. We are confident that we will replicate these results for German within the next 6 months.
Worldwide leader of compressed air technology
To provide Beko Technologies with a SEM campaign for English and German on Google in the domestic market and the international arena using keywords for both languages. To ensure a consistent number of visitor's reach the homepage www.beko.de improving the click through rate and number of clicks.RESULT
By working with the marketing manager of Beko for Search Engine Marketing and with careful time and attention paid to keyword engineering Beko can confirm that over 14,340 visitors for the exact product keywords have been achieved.
Due to this result Beko has increased its investment and 30 % higher proportional visitor's have been driven to www.beko.de.
Beko is one of the domestic, independent leaders of compressed air and compressed gas technology and has a firm stance in the market today. Beko can confirm they are a satisfied partner of Visiontrade and have been for the past four years.