• Cold Calling, Online Marketing? Do both!

    The era of the 1980s sales floor with young guys smashing the phone and shouting has some what subsided, it is the memory of time gone by. Often memorialised by films such as "The Wolf of Wall Street" and "Boiler Room." But why is this the case? Well, as somebody who has sold various advertising products from the 1980s up to the present day, I may have a reasonable explanation.

    Firstly, firms have just had enough of cold callers. The brash gatekeeper to decision maker calling system as largely been blocked by effective "no name policies" and the reoccurring phrase "initial contact by mail please." Considering this change in environment, it is often hard for telesales teams to make purely conduct business development by traditional means.

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  • Successful Google AdWords Management

    It is incredibly easy to under or over invest in Google Adwords. As well as incorrectly geographically engineer the keywords to areas of the world that have not got a sufficient potential client base, or areas where a company may not be active in.

    Consequently, companies are often losing their marketing budget to business development projects which are likely not to result in new clients and sales. I may be speaking from bias perspective...although working as a Google Adwords Consultant for over a decade has allowed me to forensically look at the key reasons why this mismanagement may happen:

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  • Online Marketing Agency - An Effective Way of Marketing a Brand

    Over the past couple of decades, the internet platform has become the most prominent way in which both individuals and enterprise interact on a daily basis, to conduct social and business activities. In reaction to this, companies have proactivity been utilising this established channel to garner new connections both domestically, and internationally.

    In order to achieve this, a complete online marketing solution needs to be implemented. With the following facets; SEM, SEO, Remarketing, Website Functionality and Company Data.

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  • Should you do Search Engine Marketing in-house?

    Over the past five years, I have seen an increasing amount of companies reducing the amount of external services they use. This ranges from IT and Print Management, to SEO and SEM. My assumption is that this move is purely base on the apparent increase to a companies bottom line, as they won’t incur an external management fee.

    In order to achieve this, a complete online marketing solution needs to be implemented. With the following facets; SEM, SEO, Remarketing, Website Functionality and Company Data.

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